TFBOYS

On August 6, 2013, the TFBOYS group announced their official debut, with members Wang Junkai, Wang Yuan, and YiYe Qianxi. Now, they each have tens of millions of followers on Weibo, where fans follow their actions and behavior and create a variety of trending topics for them. Nowadays, the three members have made remarkable achievements in the three major fields of film, television and song, and all of these “phenomenal” achievements are almost entirely attributable to the fan base, whose strong purchasing and action power has time and again refreshed the public's perception of the TFBOYS fan organization.

Wang Yuan, Wang Junkai, Yi Yang Qianxi

TFBOYS Fans Community

        Weibo

    Instant communication in the Internet space Weibo is currently the largest social media platform in China, attracting a large number of young people with its strong openness, immediacy, and interactivity. According to the interviews with TFBOYS fans, Weibo is the most frequently used platform for them, especially Weibo topic is one of the important places for their daily posting and communication. Most of the latest information about the TFBOYS group is obtained from Weibo. People get most of their latest information about the TFBOYS group from Weibo. As of October 23, 2021, the latest TFBOYS microblog topic was “3,000 days since TFBOYS debut”, and within 24 hours of the topic's release, the number of readers had reached 32.84 million, the number of discussions had reached 34,000, and the number of original posts had reached 7,915, with the topic discussion on an upward trend.

     

TFboys topics in Weibo

TFBOYS group has a huge fan base across the internet. According to the fan data on the microblogging platform, the number of fans of microblogging ID “TFBOYS group” is 22,322,000, the number of fans of ID “TFBOYS-Wang Junkai” is 81,451,000, and the number of fans of ID “ TFBOYS-Wang Yuan” has 83,453,000 followers, and ID ‘TFBOYS-YiYeYangQianXi’ has 89,633,000 followers.

Electronic message board 

TFboys electronic message board

Taking TFBOYS's official post-bar as an example, TFBOYS Baidu Tieba currently has a total of 1.58 million members and 9.814 million posts, which is the only official post bar in the TFBOYS group for netizens to exchange information. There are nine team managers, including one bar owner, who is responsible for managing the affairs of the post-bar and member posts, and there are 6 small bar owners to assist in the management of the post-bar affairs, in addition to setting up a picture editor and editor-in-chief of the bar magazine according to the content of the post. In addition to the TFBOYS official post bar, according to different topics and functions, a total of 5 related main post bars were searched through the keyword TFBOYS (ranked according to the number of followers). Judging from the distribution of TFBOYS-related Tieba, the theme, and function of each person's Tieba are different, and the content of the user's post is consistent with the theme of the Tieba joined, involving different types such as text, pictures, video, and audio. It's both a platform for fans to share information and a community for them to communicate with other fans.

Fans’ support

"Power for Love."

In the end, idols sell dreams, and dreams cost money to realize. Where does the cost come from? Can not be separated from the fans of the "love power". In addition to the emotional level of companionship and connection, real money is the core of the "powder certification". According to a report by CCTV Finance in 2019, the size of China's stargazers is more than 500 million people, 36% of whom are willing to spend 100-500 yuan per month for their idols, with a market size of up to 90 billion dollars.

Relying on strong support, TFBOYS, which debuted only eight months ago, won the "second annual Yinyue V list" award for the most popular singer in the mainland. Fans even set the date of the award "415" as the code name, and to this day, every year on this day, there are fans who make their own video clips to commemorate this "place where dreams 

picture from Weibo

In addition to group activities, single fans will invest blood money in their idol's personal performance and birthday support.

Wang Junkai is 18 years old, and fans purchased 18 stars for him, but also for public welfare to support 18 endangered animals in the ocean. They not only chartered large LED screens all over the world for publicity but also arranged for five jets to write birthday greetings 10,000 feet above Hollywood.

Wang Junkai' fans' support 

 

    Fans know that agencies are utilizing their wallets, idols know that they need their wallets for their career development, and agencies know that fans willingly open their wallets for their idols - the fan economy is being played out to the fullest extent in the case of idols in the cultivation system. The number of fans who can support their idols by brushing data, doing tasks, voting on charts, and purchasing endorsement peripherals directly determines how high the idol can stand and the business resources he or she can share for subsequent development. As detailed as the order of the team's official blog @ the artist, the position of the publicity photos, the number of words, and the length of the lyrics assigned to them.

    Homoerotic novel

    

Homoerotic novel about TFboys  in LOFTER

Searching LOFTER with the keyword "TFBOYS", a total of 161,000 people have participated in posting content tagged with "TFBOYS", with more than 8.58 million views. The posts tagged with "Kai Yuan" had more fans participating, reaching 211,000 with more than 46.64 million views.

Emojis and " peripheral”

Fan-made emoticons are based on the original image of an idol and are also known as "rice-made emoticons". Within the community, emojis are often used as text symbols in daily conversations between fans. DIY creations based on the original idol text include dolls, cards, pendants, stickers, backpacks, and other forms. The "real pictures" of celebrity peripherals can even be sold within the fan circle, for example, dolls are the most popular and difficult-to-buy peripherals within the circle and are often sold in limited quantities.

TFboys' emojis

Video Clips

        The videos produced by the TFBOYS fan base are not only centrally posted on Weibo Super Talk, but there are also a large number of fan videos on video sites such as Beili Biili, Tiktok, and Shutte Hands. The following are the most popular short videos under the TFBOYS tag on the Biili Biili platform:

TFboys video clips

The support of fans is the backbone of an idol's upward mobility, but the road to growth is long and everything is subject to change.

Long-term love is an investment, but also an overdraft.

What nourishes' fans' admiration is the idol's progress and surprises;

Learning to remain conscious in the midst of the praise is the path that idols must go through in the process of growing up.

From the timid kid singing on the street to the untouchable top stream of internal entertainment, TFBOYS has taken a whole decade.

What will the next decade be like?

Everything is still unknown.